The Life Insurance Corporation of India (LIC) has launched two new mobile applications, ‘MyLIC’ and ‘Super Sales Saathi’, to strengthen its digital ecosystem and improve services for customers and agents.
- The new apps are part of LIC’s DIVE (Digital Innovation & Value Enhancement) platform, designed for a seamless, secure, and integrated insurance experience.
- Features include policy management, premium payments, personalised product recommendations, and advanced intermediary productivity tools.
- LIC aims to substantially increase digital adoption of new policies and complete digital servicing, building on 2.3 million policies already completed digitally via the ANANDA platform.
Both apps are delivered through LIC’s DIVE (Digital Innovation & Value Enhancement) digital transformation platform, designed to deliver a seamless, secure, and fully integrated insurance experience for customers, intermediaries, and employees.
Key Features of MyLIC App:
The MyLIC app is designed for policyholders and offers:
- Easy access to policy details
- Premium payment options
- Policy status tracking
- Online service requests
- Customer support integration
This app aims to provide a seamless and user-friendly experience for LIC customers.
Features of Super Sales Saathi App
The Super Sales Saathi app is targeted at LIC agents and includes:
- Sales tracking tools
- Customer management system
- Performance analytics
- Lead generation support
This will help agents improve productivity and service delivery.
Why This Launch Matters
With this move, LIC is taking a significant step towards digital transformation. The launch aligns with India’s growing digital adoption and aims to make insurance services faster, simpler, and more accessible.
Conclusion:
The launch of MyLIC and Super Sales Saathi apps highlights LIC’s commitment to innovation and customer-centric services. These apps are expected to enhance efficiency and improve the overall insurance experience.