In a move aimed at strengthening digital services and improving customer experience, Life Insurance Corporation of India (LIC) has launched two new mobile applications—MyLIC for customers and Super Sales Saathi for its sales intermediaries.
A Step Towards Digital Transformation
With over 260 million policies and one of the largest insurance networks in the country, LIC is focusing on digital platforms to enhance efficiency, reduce paperwork, and provide seamless services.
These new applications are part of LIC’s broader effort to build a technology-driven and customer-centric insurance ecosystem.
MyLIC App: All Services in One Place
The MyLIC app is designed to provide a complete digital experience for policyholders. It integrates multiple services into a single platform, allowing users to manage their insurance needs easily.
Key Features:
- View and manage all policies in one place
- Pay premiums instantly
- Track policy benefits in real time
- Apply for paperless policy loans
- Revive lapsed policies online
- Update policy details digitally
- Purchase new policies online
- Complete secure e-KYC
The app aims to reduce dependency on physical documentation and give customers more control over their financial planning.
Super Sales Saathi: Empowering LIC Agents
The Super Sales Saathi app is built for LIC’s field force and intermediaries, enabling them to serve customers more efficiently.
Key Features:
- Digital sales tools and product explainers
- Real-time policy tracking
- Automated follow-up reminders
- Integrated customer communication
- AI-based recommendations (nudges)
- Performance dashboards
This app is expected to improve productivity and help agents deliver better service.
Powered by DIVE Platform
Both applications are developed under LIC’s DIVE (Digital Innovation & Value Enhancement) platform.
This platform focuses on:
- Seamless integration of services
- Secure digital transactions
- Enhanced customer and agent experience
Bigger Objective
The launch reflects India’s broader goal of building:
- A digitally inclusive insurance sector
- Transparent and citizen-centric services
- Efficient and paperless processes
Conclusion
With the launch of MyLIC and Super Sales Saathi, LIC is taking a major step towards modernising its services. By combining technology with its vast reach, the organisation aims to deliver faster, smarter, and more accessible insurance solutions to millions of customers across the country.