In a significant development in India’s media landscape, noted lyricist and communications expert Prasoon Joshi has been appointed as the Chairman of Prasar Bharati. The announcement was made by the Ministry of Information & Broadcasting on May 2, 2026.
Union Minister Ashwini Vaishnaw expressed confidence that Joshi’s leadership will bring “renewed energy and a fresh creative voice” to India’s public broadcasting system.
Who is Prasoon Joshi?
Prasoon Joshi is a highly respected figure in India’s creative and media industries.
Key Highlights:
- Renowned lyricist, poet, and writer in Indian cinema
- Former Chairperson of Central Board of Film Certification (CBFC) since 2017
- Former CEO, McCann World Group India and Chairman (Asia Pacific)
- Trustee at Indira Gandhi National Centre for the Arts
About Prasar Bharati
Prasar Bharati is India’s statutory autonomous public service broadcaster, established under the Prasar Bharati Act, 1990 and operational since 1997.
Main Divisions:
- All India Radio (AIR)
- One of the largest radio networks globally
- Covers urban + rural India in multiple languages
- Doordarshan (DD)
- National TV broadcaster
- Offers news, education, entertainment, and cultural content
New Initiative:
- Waves OTT Platform – Free-to-air digital streaming service
Why This Appointment Matters
Prasoon Joshi’s appointment comes at a time when public broadcasting is undergoing rapid digital transformation.
Conclusion:
The appointment of Prasoon Joshi signals a strategic blend of creativity and governance in India’s public broadcasting system. As Prasar Bharati adapts to evolving technologies and audience expectations, his leadership is expected to infuse innovation, cultural richness, and a modern narrative approach into India’s media ecosystem.