In a major step towards strengthening India’s digital and creative economy, KRAFTON India has signed a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry.
This collaboration aims to promote innovation and support the growth of emerging sectors such as digital entertainment, online gaming, esports, interactive media, and artificial intelligence (AI).
Objective of the Collaboration
The partnership reflects a shared vision of both organisations to build a strong and globally competitive digital ecosystem in India. By combining government support with industry expertise, the initiative seeks to create new opportunities for startups, developers, and young talent.
Key Initiatives Under the MoU
As part of this collaboration, several important initiatives will be undertaken:
- Innovation Challenges & Hackathons:
The partnership will organise innovation challenges under the Bharat Startup Grand Challenge and conduct hackathons to solve industry-specific problems. - Skill Development Programs:
Workshops, masterclasses, and roundtables will be conducted to build capabilities in areas like game design, animation, esports management, AI, and digital production. - Startup Engagement:
The MoU will facilitate interaction between startups and industry leaders, helping them gain exposure, mentorship, and collaboration opportunities. - Global Exposure:
Startups will benefit from curated industry interactions and virtual forums showcasing global trends and best practices.
Focus on Responsible Innovation
Another key aspect of this partnership is promoting awareness about:
- AI-enabled technologies
- Digital safety frameworks
- Responsible innovation practices
The collaboration will also encourage participation in Startup India initiatives and other sector-specific programs.
Industry Perspective
Officials from both sides highlighted the importance of this partnership in shaping India’s future in digital innovation.
Senior DPIIT officials noted that such collaborations with global companies will help Indian startups innovate and scale globally.
KRAFTON India leadership emphasized that India has the potential to become a global hub for digital entertainment and content creation. The company reiterated its commitment to building talent, infrastructure, and innovation capabilities in the country.
KRAFTON India’s Growing Role
KRAFTON India has been actively contributing to India’s gaming and startup ecosystem. The company is known for its flagship game Battlegrounds Mobile India, which has achieved massive popularity in the country.
Beyond gaming, the company has:
- Invested heavily in Indian startups
- Launched funding initiatives to support high-growth companies
- Promoted game development through incubation programs
Conclusion
The partnership between KRAFTON India and DPIIT marks an important step in strengthening India’s position as a global leader in digital innovation. By supporting startups, nurturing talent, and promoting responsible technology use, this collaboration is expected to unlock new opportunities and drive long-term growth in the digital entertainment ecosystem.