Fintech company BharatPe has appointed Himanshu Verma as the Head of its Point-of-Sale (POS) business, signaling a strong push to expand its presence in the offline payments segment.
The move comes as the company sharpens its focus on scaling merchant adoption and strengthening its distribution network across India.
Strengthening Offline Payments Strategy
- In his new role, Himanshu Verma will lead BharatPe’s POS vertical, with a clear mandate to accelerate growth in offline payment solutions.
- His responsibilities will include expanding merchant reach, improving product penetration, and enhancing distribution efficiency.
- The appointment aligns with BharatPe’s broader strategy to tap into the rapidly growing offline payments market, especially beyond Tier-I and Tier-II cities.
Expanding Product Ecosystem
BharatPe has been actively building a comprehensive payments ecosystem. In 2024, the company launched an all-in-one payment acceptance device that supports multiple transaction modes, including:
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POS transactions
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QR code payments
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Tap-and-pay
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Debit and credit card payments
In addition, the company offers a range of payment solutions such as static QR codes, soundboxes, and POS machines, enabling merchants to accept payments seamlessly across formats.
Leadership Perspective
- Commenting on the appointment, BharatPe CEO Nalin Negi said that Verma’s extensive experience in scaling payment businesses will be crucial in strengthening the company’s POS portfolio and expanding its merchant base.
- Verma also expressed confidence in building on the company’s existing foundation by focusing on sustainable growth, wider distribution, and delivering value-driven solutions for merchants.
Industry Experience
Himanshu Verma brings with him a strong track record in the fintech and telecom sectors. He has previously held leadership roles at major companies such as:
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Pine Labs
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Freecharge
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Bharti Airtel
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Samsung India
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Vodafone
In his most recent role at Pine Labs, he led the launch and nationwide expansion of the mini soundbox business, along with driving UPI and retail POS acquisition.
Competitive Landscape
- BharatPe’s expansion comes at a time when the offline payments space is highly competitive, with major players like PhonePe and Paytm dominating the market.
- However, with increasing digital adoption across smaller cities and rural areas, there remains significant growth potential for fintech firms focusing on merchant-driven solutions.
Conclusion
The appointment of Himanshu Verma marks an important step in BharatPe’s growth journey. By strengthening its leadership team and expanding its POS ecosystem, the company aims to deepen its footprint in India’s offline payments market and drive the next phase of digital payment adoption among merchants.